Stop competing in a game designed for someone else. Discover and support businesses that truly understand women's needs through our FIRS certification system.
Women worldwide are forced to navigate systems designed for someone else, from safety equipment to business cultures that exclude rather than include.
Safety equipment, furniture, and products designed using male body measurements from the 1960s, creating gaps in safety and comfort for women across industries.
Business cultures operating as "boys' clubs" with networking styles and assumptions that systematically exclude women from opportunities and advancement.
Economic systems that penalize women for life stages, preferences, and approaches, creating structural barriers to financial success and independence.
Physical environments with inadequate lighting, security, and emergency systems that don't account for women's specific safety needs and concerns.
It started in a safety training session where the equipment didn't fit. As a first-generation Chinese immigrant pursuing my PhD in mechanical engineering, I was used to being one of the few women in the room. But that day, struggling with a safety harness designed for someone else's body, everything clicked.
The "hardware" problems were everywhere: lab benches at wrong heights, safety equipment that gaped dangerously, medications tested primarily on men. But the "software" challenges cut deeper - networking events that felt like boys' clubs, unspoken rules that penalized women for existing.
Rather than continue exhausting myself trying to succeed in an unfair system, I made a radical decision: stop playing their game and create a new one entirely.
The Female Inclusive Rating System (FIRS) is the world's first comprehensive certification system for women's empowerment in business and product design. Like LEED certification for green buildings, FIRS creates measurable standards for how well businesses serve women's needs.
Physical safety, inclusive design, and emergency systems that work for all body types and abilities.
Products and environments that promote women's physical and mental health across life stages.
Barrier-free access, family accommodations, and pricing that considers women's economic realities.
Women in decision-making roles and inclusive cultures that value diverse perspectives.
Support for women's economic growth through mentorship, networking, and supplier diversity.
A comprehensive ecosystem connecting women with businesses, products, services, and professionals that truly understand their needs.
Interactive map to find and review FIRS-certified businesses in your area with detailed ratings and safety features.
Connect with trusted female doctors, lawyers, trainers, and service providers in your community.
Discover cosmetics, healthcare, fitness, and lifestyle products designed with women's needs in mind.
Get your business certified and join the growing community of women-friendly organizations.
Women represent the world's largest emerging market, with increasing purchasing power and demand for businesses that understand their needs.
Whether you're a woman seeking better services, a business wanting to serve women better, or an investor looking to support meaningful change - we have a place for you.